What is Outdoor LED Display / Screen&#;
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Outdoor LED display is also know as billboards, which is a kind of billboard that combines visual graphics and text, and it is also a kind of sign. It is used to describe the purpose or name of the place, and it has both commercial and non-commercial purposes.
With the popularity of outdoor LED advertising, it has become an indispensable basic component in business, because it can quickly make people understand the services and goods provided by the place at a glance, and reduce the search time of the demand side in the market. In areas where business competition is more intense, the more eye-catching or interesting billboards can have an advantage in business, and the more luxurious billboards are also a demonstration of the business&#;s financial strength, allowing customers to have preconceived notions and have more confidence for your company in the business.
And the billboards with the same specifications and standard characters in the chain store system can also bring customers a sense of connection, knowing that the merchants belong to the same system, and the services and products provided also have the same quality and specifications. But the cost of a good billboard is quite high.
So how much do billboards cost has become one of the most concerning issues for all consumers.
What are the benefits of Digital Out of Home advertising?
What should you consider when purchasing a billboard, except how much does a billboard cost?
The large LED screen display is usually installed outdoors, often exposed to the sun and rain, and the wind blows the dust cover, So it&#;s working environment is very harsh, and the electronic equipment is wet or severely damp, which will cause short circuit or even fire, cause failure or even fire, and cause losses.
And the temperature of the working environment changes greatly, and the display screen itself will generate a certain amount of heat when it is working. If the ambient temperature is too high and the heat dissipation is poor, the integrated circuit may not work properly, or even be burned, so that the display system cannot work normally. When purchasing, we should not only consider cost saving, but ignore the quality of the product itself, causing potential safety hazards.
From a marketing point of view, the flow is the first and most important criterion for choosing to place a billboard outdoor. The most basic appeal of running outdoor advertising is to be seen by more people. The size of the traffic determines how many people will see your ad.
Therefore, when considering the installation location of the Billboard, we must fully consider the traffic flow and the viewing field of view of pedestrians. Otherwise, it may lead to the result of spending a lot of money but not getting a good advertising effect.
Moreover, the high technology and operating costs of the outdoor LED large screen itself determine its more suitable grade for mid-to-high-end advertising.
Here is a small suggestion for you, outdoor LED large screens are mainly concentrated in the core CBD business district of the city, along traffic roads with dense traffic, high-end residential walls, etc., providing advertisers with rich and accurate placement options.
The cost of outdoor large LED screen itself is very high, and the cost of maintenance and installation is relatively high. Therefore, when considering installing an outdoor large screen for advertising promotion, you need to prepare a sufficient budget. But despite this, we should not blindly choose the cheap Billboard, because there will be great security risks.
The outdoor LED large screen area is generally from a few square meters to dozens or even hundreds of square meters, the audience is wide, the sight distance requires a wide field of vision, and the ambient light changes greatly, especially if it is exposed to direct sunlight, thus affect the display effect.
What kind of characteristics does a high-quality outdoor LED screen need to have&#;
Strong Applicability: The LED display is highly adaptable, and requires a unique design that can be well adapted to outdoor scenes with high brightness, and the unique protective design can withstand water and sunlight to a certain extent.
High Brightness: High quality outdoor LED screen have to use ultra-high-brightness LEDs, it is still clearly visible from a long distance under the strong sunlight;
Good Effect: using point-by-point correction technology, the image is clearer and the sense of hierarchy is stronger;
Strong Reliability: using static scanning technology and modular design technology, higher reliability and stability;
Diversified display modules: support multiple display modes;
Easy to Operate: the use of general video playback software makes the operation very convenient.
What is the precautions for installing an outdoor LED screen?
Firmness
Outdoor LED large screen needs to achieve the effect of wind resistance and earthquake resistance, so the firmness of the steel frame structure must be ensured during installation. Usually outdoor LED displays have a large installation area, and most of them are installed in densely populated places. The design of the steel structure should consider the foundation, wind load, waterproof, dustproof, moistureproof, ambient temperature, lightning protection, surrounding population density, etc. Therefore, during the implementation, the entire outdoor screen steel structure should have design drawings that have passed the review of the competent government department to ensure the reliability and safety of the entire steel structure.
Waterproof and moisture-proof
The outdoor LED display is installed outdoors, and it needs to ensure that it can work normally in different bad weather, such as rain, snow, the inside of screen boby getting wet or severely damp will cause short circuited or even fire, resulting in losses; therefore, the screen body and the joint part of the screen body and the building must be strictly waterproof and leak-proof; the screen body must have good drainage measures, so that the water can be discharged smoothly in the event of water accumulation; pay attention to waterproof and moisture-proof. It is worth noting that the protection level (front/back) of the outdoor LED display is at least IP65, which cannot be lower than this protection level.
Ventilation and heat dissipation
Outdoor LED screen should be installed with ventilation equipment to cool down, so that the internal temperature of the screen is -10 &#; ~ 40 &#;. When the outdoor LED screen works, it will generate a certain amount of heat. If the heat dissipation performance is not good when working in a high temperature environment, it may cause the integrated circuit to work abnormally or even be burned, so the LED display system cannot work normally.
Lightning protection
Do a good job of lightning protection, and the LED body and shell should have good grounding measures, because the Lightning can damage the outdoor LED screen in many ways if it without good lightning protection.
What is the usage of large outdoor LED screen?
Strong Applicability:
The LED display is highly adaptable, and requires a unique design that can be well adapted to outdoor scenes with high brightness, and the unique protective design can withstand water and sunlight to a certain extent.
High brightness:
High quality outdoor LED screen has to use ultra-high-brightness LEDs, it is still clearly visible from a long distance under the strong sunlight.
Good effect:
Using point-by-point correction technology, the image is clearer and the sense of hierarchy is stronger.
Strong reliability:
Using static scanning technology and modular design technology, higher reliability, and stability.
Diversified display modules: support multiple display modes:
Easy to operate: the use of general video playback software makes the operation very convenient.
How much does a billboard cost?
The company is the world’s best outdoor led screen supplier supplier. We are your one-stop shop for all needs. Our staff are highly-specialized and will help you find the product you need.
There are many factors that affect the cost of billboards. When you are going to buy an outdoor LED large screen, you need to consider the budget from the following aspects:
In a word, A billboard will bring a huge commercial value, and the technology of outdoor large screen is becoming more and more mature. When you plan to purchase a billboard, you should consider it from many aspects, just like the size, the installation place, the resolution of need, etc., instead of only taking the billboard cost into consideration.
Over the year that has just passed, points of sale welcoming customers have been forced to display health measures instructions on their storefront windows.
From marketing posters, advertisements, opening hours signs, and even for a while, health safety measures instructions, merchants have turned their storefronts into a mosaic of information, which has various drawbacks.
Increasingly more businesses are choosing LED window displays due to the logistical costs of paper media (printing, delivery, installation, replacement, and recycling), the fact that a large portion of the windowfront becomes cluttered, that paper posters are illegible at nighttime, or because printed content lacks flexibility.
The LED display poster makes it possible to overcome all these constraints in a single product.
LED posters easily install in a strategic location in the windowfront, providing unlimited messages display and the ability to update content in real-time for day or night visibility.
But how do you make the right choice when purchasing your LED window display?
You need to identify where the best location is in your storefront.
Choose a location at head-height where the illuminated content will attract attention.
This can be in the storefront near the door, facing a parking area, or targeting a space occupied by the most people in front of your business, such as a bus shelter, public benches, a metro exit, a pedestrian crossing or facing the terrace of a nearby restaurant.
The location must be strategically chosen to capture attention and inform as many potential customers as possible.
There are various models of storefront LEDs on the market, but not all of them are scalable. Your needs today may differ tomorrow.
Considering that LED displays have a 10-year lifespan and that technological evolution results in a drop in prices, you might wish to change display&#;s pixel pitch (change all the LED tiles) without changing the device, enlarge the display size (put several displays side by side), or use both sides of the device to also display content on both the front and back of the device.
Choose equipment whose manufacturer has considered these different variations.
These basic attributes are also important. The device should have a WiFi connection, come with installation hardware for the window frame or to be hung from the ceiling, and be designed with an easily replaceable power supply. Additionally, it should be silent and not diffuse heat, and its weight should be reasonable so one person can install it.
The dimensions should also keep a height-width ratio in harmony with the typical dimensions of paper posters.
Nummax LED Pro Poster meets all these features
The pixel pitch determines the display definition, and this depends on the fineness of the content that can be displayed (e.g., letter height).
The choice of the pixel pitch depends on the minimum distance at which the audience will be. The greater this distance, the more freedom you will have to use a higher (less expensive) pixel pitch.
To give you some guidelines, at less than 3 meters, you can choose a pixel pitch of 3mm or less; for up to 5 meters away you can choose 4mm; for an audience beyond this distance, a 5mm pixel pitch will be sufficient. Remember that an LED poster in a shop window is there to communicate far and wide. If your audience has to approach your storefront so closely that their noses touch the glass, other equipment will be more suitable than an LED display.
Considering that not all pixel pitches are the same price, you&#;ll need to base your choice on the location of at least 80% of your audience.
However, whatever the pixel pitch chosen, your content must contain a short message, correctly contrasted and avoid very small lettering. You should always keep in mind that dynamic exterior-oriented signage is also designed for a moving audience whose attention is captured by hundreds of tidbits of information at the same time.
Brightness is a major parameter when choosing your LED poster. It&#;s measured in Nits or Cd/m² (Candela) and the more your display is exposed to daylight, the sun or if it is installed behind tinted windows, the more brightness you&#;ll require.
Assume a minimum brightness of nits. If your audience is close to your storefront and your windows aren&#;t tinted or treated for filtering, this will be sufficient.
If the distance from passersby, the sunlight exposure or the window filtering increases, you&#;ll have to choose equipment with a stronger brightness ( nits is recommended).
There are high-end TV monitors that provide a brightness of nits and more, but the high cost of these products makes choosing an LED poster much more attractive.
In the evening, your LED display&#;s brightness should be reduced (see software below) because you don&#;t need it to be as bright as in daylight, and remember that it will consume less power at a lower intensity.
When choosing your LED display, its software should allow for remote access to control the device and to receive/manage content programming.
You should be able to change the brightness, switch the display on or off, as well as schedule various commands such as restarting.
As for the content, it is recommended that it be produced by a professional graphic designer.
Equipment is judged by the content it displays, even if the quality of a product has nothing to do with the files that are broadcast.
However, sometimes you or your clients will need to do the layout work yourself. This is why your LED display software&#;s functionality and user-friendliness are important.
If the software enables you to do a minimum of editing, create slideshows at the snap of a finger and schedule everything precisely into an annual calendar, then you&#;ll have a very useful tool for your marketing and communications.
Your LED poster must have software that enables you to program content easily, giving you some control over the display, and in the best of all possible worlds, it should come with a free version (even if it is limited) to use the equipment.
Some users will need software to be able to display web content on the LED poster through a simple URL. This functionality opens up many doors because what software is unable to do, a web application can do.
Here are some examples of web applications:
Lastly, if the software can provide a report on the number of media impressions, your clients are going to like it. They will be able to generate income and accelerate their ROI by invoicing their partners for delivering their advertising.
Your LED poster will need to be installed, connected by you or a partner and you will generally be on your own to control the software. To prevent any issues, ask your supplier about the documentation and support provided.
In addition to receiving training on the software, you should be given a user manual for the software along with training videos. Even if you are the type of person who will quickly become accustomed to your display software, having documentation will enable you to pass the knowledge on to the next users in your company.
If the manufacturer has an up-to-date installation and connection guide, it will help you be more comfortable with the product.
We can speak the truth because you&#;re all professionals&#;
Every piece of equipment, regardless of brand and technology, is susceptible to breakdown or defect at some point.
Based on this premise, it&#;s your responsibility to make the best decisions about which manufacturer you want to do business with.
Each piece of equipment you choose should come with a clear warranty and contract, and its compliance should meet your country&#;s standards.
Their support service should be on the same continent as you, and ideally in the same time zone.
You&#;ll enjoy working with a manufacturer who can meet your request during your office hours and in your own language. A safe bet is to use a supplier who keeps equipment and parts in inventory and ready to be shipped in the afternoon so that you can receive them in an extremely short time.
Buying an LED display for your storefront is a winning strategy that will help you be more effective in your communication.
If we consider this equipment&#;s lifespan, it&#;s essential to make the right choices at the start.
Now it&#;s up to you to choose how to optimize your storefront display&#;
Get a quote for your storefront LED display project
Phil Portugal | VP Marketing at Nummax | LinkedIn
Phil has worked in the sign industry since . First in Europe and then in Canada where he was able to broaden his skills and technical knowledge, his creative force and marketing approach. Always concerned with offering the best solutions to users and customers, he is constantly involved in R&D, production and sales.Phil has worked in the sign industry since . First in Europe and then in Canada where he was able to broaden his skills and technical knowledge, his creative force and marketing approach. Always concerned with offering the best solutions to users and customers, he is constantly involved in R&D, production and sales.
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