There are various text messaging and SMS Marketing software available and a lot of them built specifically to cater to specific segments - SMB, Mid Market and Enterprise. The complexity of the software varies based on the target market segment. Choice should be made based on the fitment of the company's market segment.
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Very often, SMS Marketing capability is available within an integrated suite along with other capabilities like Marketing and Chat. Software like Sendinblue, Avochato are such examples. There are specialized text messaging software like Ez Texting, Textus which focus only on text-based channels. Depending on the company&#;s channel strategy, the choice can be made to go either for text only platforms or integrated platforms which can support more than text.
Depending on the company&#;s marketing strategy and the type of usage, businesses need to look at the capabilities of the SMS Marketing software - bulk SMS capabilities, scale, and performance, AI support, personalization.
A good SMS marketing software will have the ability to import, export and transform customer data from the other marketing platforms you already use.
SMS Marketing needs to integrate with a number of other applications like Marketing Automation, CRM, Customer Data Platforms and other omnichannel marketing applications. Ease of integration and out of box integration support available can be a key factor for choosing SMS Marketing Software.
Pricing plays an important role in the choice of SMS Marketing software. Pricing can vary based on a number of factors like feature support ( MMS for example), message volume, keywords.
Experts have reported response rates of SMS marketing campaigns as high as 45%, with a Click-Through Rate at 19%. These numbers alone tell you in clear terms that SMS marketing is very cost-effective and will be a money saver for your advertising budget while generating sales.
In fact, according to Broadnet.me, eight out of ten businesses use SMS marketing software for communication and promotion. These business users are growing every year and are likely to peak by the year .
As in any other marketing activity, the RoI of SMS marketing is calculated by stacking costs against revenue generated. An SMS marketing software allows you the flexibility of choosing specific metrics, depending on the results you want to measure.
The tool that empowers you is the analytics arm, which gathers, organizes and makes sense of all the data needed to judge the success of the campaign. It also helps businesses optimize their future campaigns based on inferences from the data. Based on this, you can weed out the underperforming campaigns and add fuel to those that are firing.
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What Is Bulk SMS?SMS, also called simple message service, enables users to send short, text-based messages to mobile devices. Bulk SMS accomplishes the same goal but at scale, letting you connect with many customers at once. These text-only blasts are among the oldest and most popular texting technologies worldwide. You can use them to send your customers promotions, product or service updates, contests, alerts and other time-sensitive notifications with a click of a button.
Mass SMS is a fast, easy and effortless way to communicate with customers without being intrusive. SMS messages are less disruptive than calls and more effective than blasts.
Mass MMS, or multimedia messaging service, is another variation that lets you attach images, GIFs and other files to your text for an even richer experience. While SMS has a 160-character limit, MMS can accommodate up to 1,600 characters.
Cut Through the Clutter and Reach Your Customers
With the world being a digital and mobile-first economy, you need a virtual yet individualized way to communicate with your customers. SMS is the answer. Bulk SMS helps you connect with your audience in an engaging, personal way. Bulk messaging is effective due to these factors:
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How to Break Through the Notification Noise to Drive Customer Engagement