Communication is key when it comes to maintaining personal and professional relationships.
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While calls have been the preferred mode of interaction for the longest time, the many advantages of texting have come to challenge that.
With the rise of smartphones and messaging apps, the pros of texting have become more evident than ever before.
Ready to discover the benefits of text messaging for your business?
Here&#;s all you need to know.
It&#;s hard to grasp the benefits of texting right off the bat.
In short, when you send and receive messages as a routine part of your business interactions, you open the door for instant communication.
This also encourages high open rates, is cost-effective, improves engagement, and offers efficient customer support.
Therefore, by using mobile phones correctly, you can develop a convenient way to connect with customers, employees, and partners.
One of the most significant text benefits is its efficiency and time-saving possibilities.
Answering calls often requires finding a suitable time for both parties.
But, you can send text messages at your convenience.
With the ability to craft a message and respond at any time, text messaging enables effective communication without requiring both parties to be immediately available.
Text messages have significantly high open rates, especially when they adhere to certain best practices associated with text marketing.
This makes texting an ideal choice for time-sensitive messages, ensuring that your communication is seen promptly by many people.
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Start Free TrialBook a DemoAlmost everyone owns a mobile , and text messaging is a feature available on virtually all smart devices.
This widespread adoption of business texting makes it a reliable communication channel to reach a broad audience.
SMS text messages offer a cost-effective mode of communication, particularly when compared to calls.
Many service providers offer affordable or even unlimited text messaging plans, making it an economical choice for individuals and businesses alike.
Therefore, when you use text, you can save on communication costs while still maintaining effective and reliable relationships with customers.
One of the biggest benefits of messaging is its relatively high engagement rates.
Text messages often elicit quick responses due to their convenient nature.
People tend to check their SMS inbox frequently and are more likely to respond promptly.
This results in higher response rates compared to other forms of communication.
SMS is beneficial for businesses that want to save time as well as those who rely on customer feedback.
Conversational text marketing offers unparalleled convenience and flexibility.
With text messages, you can send and receive messages from anywhere, anytime, as long as you have a cell .
This flexibility makes texting a convenient choice for businesses that need to communicate with their customers regardless of location.
Unlike calls that can catch someone at an inconvenient time, text messages allow for non-intrusive communication.
They provide the recipient with the freedom to respond when they are available, eliminating the pressure of an immediate conversation.
This makes SMS a respectful yet effective choice for both parties involved.
The pros of texting are many in business settings.
They allow for quick communication with employees, clients, and customers, reducing the need for lengthy calls or face-to-face meetings.
Additionally, businesses can leverage SMS marketing to reach their target audience directly and effectively.
Text messages serve as a written record of communication, providing an advantage over calling, which relies on memory or note-taking.
With business texts, important details, instructions, or agreements can be easily referenced and retrieved when needed.
This documentation can be particularly useful in helping to avoid miscommunication or misunderstandings.
Text marketing is more than just the ability to send plain text.
Many messaging platforms and apps support multimedia features, allowing users to send GIFs, photos, videos, audio messages, and even documents.
This versatility expands the range of communication options available, making texting a comprehensive and engaging medium for communication.
Want to keep your products and services fresh in your clients' minds?
Send notifications and reminders in the form of sms texts.
Whether it's an appointment reminder, delivery notification, or event update, messages provide a reliable and convenient way to keep individuals informed.
Beyond traditional SMS, various instant messaging apps have gained immense popularity.
These apps take text benefits to another level.
They provide additional features such as read receipts, typing indicators, group chats, and the ability to share location or contact information.
These features enhance the communication experience and make texting an even more appealing choice for many people.
While text messaging can be integrated into your business communication, certain uses have proven to work wonders.
Businesses use SMS to communicate with customers for order confirmations, appointment reminders, delivery notifications, and customer support.
Text messaging is also commonly utilized for marketing campaigns, such as sending promotional offers, discounts, or exclusive deals to customers.
Text messages are often employed for internal communication among employees, providing quick updates, coordinating schedules, or sharing important information.
Looking to increase sales via SMS? Use text to engage with potential customers, follow up on leads, and nurture relationships through personalized messages and targeted communication.
Simplify scheduling appointments by sending reminders, allowing customers to confirm or reschedule, reducing no-shows, and optimizing business operations through messaging platforms.
Use text to send alerts or notifications to employees or customers, such as service disruptions, emergencies, or account updates.
Text messaging can be utilized for sending payment reminders to customers, facilitating timely payments, and improving cash flow.
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Utilize text messages to keep your customers informed about the status of their orders by providing tracking information or notifying them about any delays or changes.
So you&#;re convinced that business text messaging is right for you but don&#;t know where to start?
Dexatel is here to help. Follow these simple steps to create and manage effective marketing campaigns with Dexatel's text message software.
First, select the messaging channel of your choice (SMS, Viber Business, or Business) from the navigation bar.
Secondly, click "Create Campaign" and give it a name.
Give your text message some context in the Campaign message slot.
Choose the template you created or one of Dexatel's pre-made templates from the drop-down menu.
Next, decide whether to show your "Sender Name," "Number," or "Short Code" along with the SMS message.
Choose the list of recipients, either manually, from the "Audience," or by uploading a file.
Finally, click "Send Now" to send the message immediately, or "Schedule" to send it at a later date and time.
The perks of texting are undeniable.
From efficiency and time-saving to high open rates and widespread reach, texting offers numerous benefits over other methods of communication.
Consult Dexatel and embrace the benefits of SMS messaging, enhance communication strategies, and effectively connect with others.
We&#;ll let the results do the talking.
Top 10 Advantages of Texting: Why SMS is More Relevant Than Ever Before
SMS Marketing (or Short Message Service) is skyrocketing business&#;s ability to connect with customers like never before. Gone are the days when sending a text message meant sending a quick message to your friends and family&#;SMS marketing has evolved into the most powerful marketing tool on the market for businesses in all industries.
Ready to learn why SMS is more relevant today than ever before? We&#;ll cover the ten main benefits of SMS text messages and show you why it&#;s a key part of your marketing strategy. Let&#;s dive right in!
As some of you may remember, SMS was HUGE in the 90s. However, this was mainly because there was hardly any competition for a direct cellular messaging service.
The last five or so years have seen a massive upswing in the popularity of SMS as a marketing tool. SMS marketing isn&#;t new by any means, but today it&#;s being perfectly integrated into cohesive and diverse marketing campaigns.
But why the relatively sudden increase in popularity and effectiveness after a few years of texting being under the radar?
Let&#;s take a look at a few reasons:
Before phones had full keyboards (known as QWERTY keyboards), there were numbered keypads with letters assigned to each number. Users had to click each number multiple times to write a single letter&#;so texting via SMS in the early days was certainly not convenient or quick.
Plus, the actual interface of text messages were static, one-dimensional, and essentially immeasurable. It was not an effective place to communicate with customers.
It wasn&#;t until the mobile revolution, spearheaded by Apple and brought to the masses by Android-run devices, brought us fully functional QWERTY keyboards. This made texting more convenient than ever and opened the door for SMS as a communication tool for businesses.
Most people have on their phones as well as multiple social media platforms. All of these apps never stop working and sending notifications, which results in people becoming relatively jaded when it comes to the constant buzzing or pop-ups on their .
However, text messages are generally considered more urgent and more personal than or Facebook comments. This makes people pay more attention to SMS messages, and has been a key reason for the massive uptick in the effectiveness of SMS marketing.
Ultimately, the main reason why SMS marketing has become so popular is because it works. The numbers don&#;t lie, and the statistics for SMS marketing are incredible. In particular, the number of messages opened and number of engagements are extremely powerful statistics that should motivate any marketer to harness the power of SMS.
Let&#;s look at the numbers behind the massive resurgence of SMS texting:
SMS marketing is a rocket ship and one of the fastest-growing marketing trends for a couple of years. So let&#;s take a look at some of the most relevant texting statistics:
On the surface, it may seem like there are a few alternatives to using SMS marketing. After all, consumers use a variety of different apps and platforms to message their friends and communicate with other businesses. However, there are some major problems with some of these messaging mediums. Here are two examples:
Although there are several other social media direct messaging apps and platforms, they all have similar rules of engagement. This means that businesses don&#;t (or can&#;t) use them to send personalized direct messages to clients and potential clients.
There is only one viable contender for SMS when it comes to direct marketing messages&#;. However, the facts are the doesn&#;t stack up against SMS texting as a communication tool. Here are the two main reasons why:
When you&#;re sending a personal from a friend or family member, it&#;s very likely your will be received or opened. However, when it comes to marketing-related emails, the open rate drops off of a cliff and has an average open rate of about 20%. In comparison, the open rate for SMS messages is 98 or 99%.
There are several reasons for this massive difference in open rates:
It&#;s extremely quick and easy to respond to a marketing-related SMS message. Often, users only have to text &#;Yes&#; or &#;No&#;&#;and you&#;re in. Emails, however, take longer to both read and respond.
People also spend more time on their mobile phones than on their laptops or computers. Although is often viewed on mobile devices, most users don&#;t respond or take action on their phones.
Now that you have an understanding of the growth of SMS marketing and it&#;s comparison to other communication platforms, let&#;s dig in to the ten most significant benefits of SMS texting as a marketing tool.
It may seem like a strange concept in , but there is at least one thing that doesn&#;t require an internet connection! SMS is facilitated by cellular networks, available wherever an internet connection is and in places that aren&#;t connected.
In areas where internet coverage is low or in households and areas with limited access to data, SMSs will always reach the target audience. There are also many instances where data connectivity problems create issues with receiving emails and other data-based messaging, but SMS remains the most reliable.
Texting is generally a more relaxed and informal messaging platform. Maybe it&#;s the limited characters or the instant receipt, but you can be a lot less formal and more personal with texting than you can with .
The limited space also encourages a direct approach. There&#;s no need for a subject line and an intro; it&#;s just a quick, direct, and highly effective personal message that does exactly what it needs to do.
SMS marketing platforms facilitate the fastest and most trackable SMS text engagements. The analytics available today allow businesses to create targeted campaigns, send out bespoke messages, and get feedback faster than any other direct marketing communication platform.
You&#;re able to see bounces, engagements, and responses instantly on interactive dashboards that put you in complete control. Campaigns can be fine-tuned and altered based on these results, and the speed of the feedback helps engage in real-time with clients.
One of the most significant considerations for marketing is ROI (return on investment). When you consider the power of texting in comparison with other messaging platforms, you might think SMS marketing is expensive.
However, that couldn&#;t be further from the truth. SMS marketing solutions are incredibly affordable, and there are a variety of pricing packages to choose from. Ultimately, SMS marketing is the clear frontrunning when it comes to ROI.
As described above, the open rate and number of engagements on SMS messages compared to emails is astounding. It&#;s one of the most substantial reasons for marketers to focus their direct marketing messaging campaigns on SMS.
Let&#;s take a look at three fascinating stats.
The ROI on SMS marketing is unprecedented. The combination of the highest open and response rates with the affordable cost of SMS provides you with the best ROI of all marketing channels.
SMS texting is sent faster and more accurately than any other messaging platform. Messages are instant&#;no waiting for permissions, firewalls, or any other security protocols to grant permission. They&#;re also more accurate because they aren&#;t sent to spam folders or rejected like emails are.
When you have access to the most accurate skiptracing tools and the highest deliverability rates in the industry, your contact details are accurate and relevant, which means you get the right messages to the right people with very little waste.
Texting is flexible and adaptable and can integrate with any marketing campaign. No matter what your target market size or budget, there is a scalable and flexible text messaging solution for you.
The flexibility is essentially to do with how businesses can respond to clients and change the messaging as needed based on campaigns and target markets. SMS marketing fits into any campaign and can be molded to suit specific needs and goals.
Open rates and engagement rates are powerful, but what actually generates profit is conversion. SMS conversion rates average around 8.22% compared to with 1.73%.
This means that SMS texting campaigns can be up to four times more effective than campaigns to secure a customer.
The vast majority of these benefits relate to the success of SMS marketing campaigns. Still, there is another huge benefit for the business here&#;SMS marketing platforms and dashboards offer ease of use and very high functionality.
Extremely practical, highly personalized, and easy to use &#; What&#;s not to love?
Ready to finally harness the power of SMS marketing? Smarter Contact is the highest converting SMS platform. It&#;s designed to help you build relationships and build your business.
Smarter Contact offers:
Start seeing the impact of SMS marketing today with a 7-day free trial.
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