For KONE, keeping people moving is at the heart of its business. A global leader in the elevator and escalator industry, the business provides elevators, escalators, moving walkways, and automatic building doors to more than 550,000 customers worldwide. More than 1 billion people use their products every day.
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With the company running many mission-critical business processes on the Salesforce Platform, KONE recognized they needed an application that was stable, fast, and scalable. To Deliver these benefits to end users, customers, and partners using the Salesforce Platform, KONE drew on personalized, proactive expertise provided by Salesforce&#;s Signature Success Plan team.
Here are five lessons from KONE&#;s development journey you can use to maximize the value of your next digital investment.
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Veikon Kone is a retail chain in Finland with 55 stores nationwide. The stores are independent entrepreneurs working under the name of Veikon Kone, but as a chain, they do marketing for all stores.
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Henri Könönen, webmaster at Veikon Kone, is responsible for their business profiles and says that before using Mobal, they managed everything manually through Google Business. But after finding it nearly impossible to handle so many different locations, they needed to change their process and find a better solution. Könönen shares that updating their store info separately through Google Business was a big challenge.They needed an easier way to keep all the profiles updated and improve their SEO so that more customers could find their stores on Google.
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Könönen says "The biggest problem was time. We just didn't have the time to update all the profiles separately."
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Since starting the collaboration with Mobal, they have used Mobal almost daily. They post to their Google Business profiles when their new printed magazine is published and simultaneously make a similar post to all of their Facebook pages.
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"We use Mobal almost daily." - Könönen
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Now, they check reviews a few times weekly, answer them, and update special opening hours and other store information weekly. The business profiles have improved a lot, and as the profiles are now updated regularly, the profiles look more professional, and SEO has improved.
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The most significant benefit of Mobal is how much time it saves for Veikon Kone. They could update their profiles using multiple platforms (Google Business, Facebook, Instagram etc), but it is not feasible considering the time it takes. Mobal is constantly adding new features, and according to Könönen, the most valuable feature is posting to multiple locations at once and answering reviews.
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"By far, the biggest benefit of Mobal is how much time it saves us. We save a lot of time using Mobal instead of doing all the updates separately on different systems. The ease of use is also a huge benefit." - Könönen
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Before Mobal, Veikon Kone didn't fully utilize Google Business because handling so many different locations was virtually impossible. It would take them a lot of time to do all the updates separately, but using Mobal, it takes only a few minutes to update all locations in one click. They didn't answer reviews before Mobal because they didn't have time. Veikon Kone is strengthening their online reputation and customer relationship by replying to all their reviews.
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Mobal offers personalized premade reply templates in three different languages based on the stars the customer gave and the language they used. This way, Veikon Kone can easily answer multiple reviews in a few minutes.
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"I can't emphasize enough the system's ease of use, which surprised us and was even easier than we imagined." - Könönen
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Könönen says that the system's ease of use surprised them, and it was even easier and quicker than they thought. He recommends Mobal to other companies facing the same challenges as Veikon Kone had before using Mobal.
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Könönen shares the positive results that Veikon Kone has experienced with Mobal. Their SEO has improved and received more visibility and clicks through their Google Business profiles. Additionally, they have received more reviews and increased their response rate.
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"Managing multiple Google Business profiles can be time-consuming, but it doesn't have to be. Solutions like Mobal can make it much easier" - Könönen
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Veikon Kone's collaboration with Mobal has helped the retail chain save time and improve its business profiles, resulting in improved SEO and increased visibility online. With features like posting to multiple platforms and personalized pre-made review responses, Mobal has provided a valuable solution for Veikon Kone to manage their 56 store locations efficiently.
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Want to turn your business profiles into a competitive advantage? Book a demo to see the power of Mobal for yourself.
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