Physics principles aside, LED technology is now frequently being used in live, hybrid, and virtual events as an alternative to projection or green screens. There are a number of advantages to each, of course, so let&#;s take a closer look at what are some of the characteristics that make LED work well for you!
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Brightness and image clarity
In our article covering projection mapping techniques, we talked about the measurement of reflected light in lux. The measurement of direct light, which is the case for LED panels, is NIT. The equivalent of 1 NIT is 3.426 lux, which makes an LED display significantly brighter than a projected image. For an LED panel/wall to provide a high quality image (regardless of ambient light) is required to be 600 NITs or more.
Superior image clarity is another benefit of using LED panels, which is an absolute must for certain environments, for instance in virtual studios (more on that later). Whereas the light in projectors transmit the projected image to the surface (in this case, a screen), which in turn needs to travel to the audience&#;s eyes, LED emits its own light, which makes the image clearer, crisper, and brighter by the time it reaches our eyes.
When it comes to working in ambient light, LED walls are not restricted by it (unlike projection) as they emit light themselves, which makes their use perfect for outdoor conditions. Since they do not require dark conditions, both indoor and outdoor events held in bright environments can benefit from them, even in direct sunlight. Sounds like a dream, doesn&#;t it?
Due to their thin and comparatively light structure, LED panels are easy to transport and install, quick to power up before use, and can be dismantled and moved more easily within a venue than a standard projection screen. All of these factors make LED screens the ideal choice when setting up an event and having to consider venue restrictions.
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LED panels are made by the manufacturer in batches, and can technically be assembled in any shape and size, depending mostly on your venue&#;s conditions, and on how many of these panels you actually require to achieve the desired result. This flexibility of LED wall construction means that you can unleash your creativity in the event design phase and not be limited too much by the venue itself. Using the same brand and type of LED panels for your wall is, however, crucial to ensure the accuracy and consistency of content and color display. This also eliminates the risk of different levels of LED degradation over time in your panels.
It is no secret that LED panels do not come cheap (although they are much more affordable now than they used to be) and you will have to pay more upfront than you would for a projector, which can make it sound like a less attractive choice, however LED is much more cost-efficient when it comes to product lifespan. With the correct use and maintenance, LED video walls can last you between 50,000-200,000 hours!
Lower maintenance cost is another factor to consider: in the case of LED screens you do not have to set aside a considerable amount of money to regularly replace parts such as light bulbs or filters, as you would with projectors, nor deal with additional, hidden costs such as screens, blackout curtains, etc.
Using LED digital signage increases visibility, benefiting businesses. LED displays have a greater impact compared to LCDs. They provide high-quality visuals, brighter images, and higher contrast than LCD displays. Additionally, LED displays are energy-efficient and affordable, offering a high-end solution at a budget-friendly price.
By utilizing LED displays, businesses can offer an amazing experience, stand out, and make a significant impact on their audience. LED displays easily grab customers&#; attention as they walk past them, creating a memorable &#;wow effect.&#; The captivating visuals and videos on LED screens attract consumers, enticing them to read or stop in front of the display. Businesses can leverage LED signage to attract customers to their stores by showcasing promotions, for instance. LED signage can be used indoors or outdoors, and major brands offer a wide range of LED screens.
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